Forever 21 is the 5th largest specialty retailer in the United States. Focused on supplying value-oriented fashion to Women, Men and Girls in the 18-34 demographic. Spanning over 54 countries, Forever 21 is one of the largest privately companies.
Oversaw full P&L for all eCommerce domestically and abroad, with revenue accounting for almost 1/3of total company sales, double digit growth year-over-year, and double-digit profitability.
Ran all operations that pertained to Ecommerce from product onboarding to the product being shipped out the door.
Facilitated all digital marketing and CRM for the wider company, creating an omnichannel Customer 360 approach to our growth.
Implemented all new technology to support all direct to consumer channels and bring F21 into the 21st century.
Key leader in getting Forever 21 through Bankruptcy to a successful sale that saved the business and then continued to lead it through the pandemic achieving its most profitable year in over a decade.
