HauteLook

  • Company: HauteLook
  • Type: E-Commerce
  • Role: Founding CTO
  • Duration: 2007-2015
  • Description:
    • Founded in 2007 as one of the first flash sale e-commerce sites, featuring designer goods available for huge discounts for a limited time. Experiencing traffic levels that rivaled CNN on a daily basis, the customer experience was paramount. Featuring such ground-breaking things as real-time inventory with reservation at cart, cart expiration timers, and sale event start and end times, HauteLook changed the way millions of people shopped. Acquired in 2011 by Nordstrom, HauteLook has continued to grow to the largest flash sale site in the country doing billions in sales annually.