Redefining the men’s formalwear rental space through premium product and a state of the art customer experience. From Fit AI, to multiple look and multiple participant events, the entire shopping experience is customized for a shopping online for your tuxedo or suit and all of the accessories.
Expanded technology department from 7 to 30
Rebuilt e-commerce architecture on React/Redux and Microservices
Streamlined the customer experience using Machine Learning for a new Fit experience and rebuilt from scratch the concept of renting online for wedding parties
Built out two fulfillment centers with state of the art automation and enterprise tooling
Utilized Nordstrom relationship to launch 14 Shop-In-Shops within Nordstrom Stores branded The Black Tux
Launched 6 stand-alone showrooms
Created the first strategy roadmaps and department budgets
Coordinated with leaders for multiple other departments
